A report released by SiteMinder – The New Realities for a Hotel Industry in Need of a Reset – details the five stages that will result in the rebooting of the hotel industry’s booking cycle, including domestic acceleration, plateauing, flux, embracing and international acceleration.
For its part, the U.S. hotel industry is currently in the second: plateauing, with a “decrease in booking momentum, seen after a local surge or rise in COVID-19 causing restrictions,” the study said. It noted that after a significant boost in domestic bookings through May and the first half of June, booking percentages remain “stable at