February 21, 2024

Sonoma, Napa, Marin, Solano hotel occupancy dismal in December

The North Bay’s four counties that drive the most tourism traffic to the region’s economy…

Sonoma, Napa, Marin, Solano hotel occupancy dismal in December

The North Bay’s four counties that drive the most tourism traffic to the region’s economy — Napa, Sonoma, Marin and Solano counties — all recorded year-over-year drops in hotel occupancy rates in December, according to the latest hotel data.

Revenue for the month also declined between 50{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} and 67{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}.

For the year, hotel-occupancy revenue in Napa County was $184 million, down 58.7{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from 2019; Sonoma County brought in $176 million, down 46.3{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}; Marin County reported $64 million, a decline of 53.3{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}; and Solano County closed out the year with $84 million in revenue, a 25.3{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} drop.

December’s declines cap a year driven by a pandemic that, with the exception of a couple of months’ respite from lockdowns over the summer, brought travel and tourism to a halt.

For December, the hotel occupancy rate in Napa County was 24.1{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}, down 56{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from a year earlier, according to analytics firm STR’s latest report, released Wednesday. Average daily rate was $198.22 down 21.8{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}, while revenue was $7 million, down 67.3{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from December 2019.

Sonoma County’s occupancy rate was 37.6{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}, down 39.5{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from December 2019. The county’s average daily rate was $120.88, down 21.9{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}, while revenue was $10 million, down 50{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from a year earlier.

The occupancy rate in Marin County in December was 35.9{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}, a 44.7{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} drop from a year earlier. The average daily rate was $125.51, down 29.4{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}; and revenue was $3.5 million, down 60.9{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from December 2019.

Solano County’s occupancy rate last month compared to a year earlier was 53{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}, down 1{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}. The average daily rate for the county’s hotel industry was $83.07, down 10.8{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from December 2019; and revenue was $6 million, down 11.9{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}.