Sonoma, Napa, Marin, Solano hotel occupancy dismal in December

The North Bay’s four counties that drive the most tourism traffic to the region’s economy — Napa, Sonoma, Marin and Solano counties — all recorded year-over-year drops in hotel occupancy rates in December, according to the latest hotel data.

Revenue for the month also declined between 50{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} and 67{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}.

For the year, hotel-occupancy revenue in Napa County was $184 million, down 58.7{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from 2019; Sonoma County brought in $176 million, down 46.3{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}; Marin County reported $64 million, a decline of 53.3{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}; and Solano County closed out the year with $84 million in revenue, a 25.3{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} drop.

December’s declines cap a year driven by a pandemic that, with the exception of a couple of months’ respite from lockdowns over the summer, brought travel and tourism to a halt.

For December, the hotel occupancy rate in Napa County was 24.1{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}, down 56{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from a year earlier, according to analytics firm STR’s latest report, released Wednesday. Average daily rate was $198.22 down 21.8{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}, while revenue was $7 million, down 67.3{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from December 2019.

Sonoma County’s occupancy rate was 37.6{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}, down 39.5{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from December 2019. The county’s average daily rate was $120.88, down 21.9{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}, while revenue was $10 million, down 50{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from a year earlier.

The occupancy rate in Marin County in December was 35.9{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}, a 44.7{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} drop from a year earlier. The average daily rate was $125.51, down 29.4{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}; and revenue was $3.5 million, down 60.9{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from December 2019.

Solano County’s occupancy rate last month compared to a year earlier was 53{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}, down 1{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}. The average daily rate for the county’s hotel industry was $83.07, down 10.8{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5} from December 2019; and revenue was $6 million, down 11.9{d54a1665abf9e9c0a672e4d38f9dfbddcef0b06673b320158dd31c640423e2e5}.