Philips Pro TVs selected for 1,000 hotel-room rollout

Philips MediaSuite Pro TVs for hospitality have been installed in more than 1,ooo guest rooms across Europe as part of a major room upgrade programme at the Abba hotel chain.

The installation took place at hotels belonging to the Abba group in Spain, Andorra, Germany and Chile. Abba, which has 22 boutique hotel sites across 14 different locations, including Madrid, Barcelona and Berlin, has been operating for more than 18 years and is a popular choice for both tourists and the global business community.

To achieve an ambitious European rollout strategy, the hotel chain partnered with Madrid-based company IpmasD – a specialist in the supply of equipment, solutions and services for the hotel and hospital sector – fitting the latest Philips Pro TVs – ranging from 32” to 55” Studio and MediaSuite models, inside 1,070 rooms.

Moving entertainment from analogue to the latest digital suite means guests can now enjoy high definition displays with more channels, more options and better connectivity. With MediaSuite guests also have access to thousands of popular apps via the Play Store, plus the ability to stream and view their own content from their personal devices, whether it be photos, videos, movies or even work presentations, all using the Chromecast built-in feature. TVs can also be controlled and managed entirely remotely allowing, if hoteliers choose, for bespoke marketing and personalised messaging on each display, either individually or en-masse.

Cesar Sans, sales director for Iberia at PPDS, commented: “We were delighted to be able to play such a key part in helping Abba Hotels bring even more great value to their customers, equipping them with all their needs, be it for work or pleasure. Our Philips MediaSuite pro TVs bring a premium feel to any room – ensuring guests always receive a five-star entertainment experience.”

Damian Melero, CIO at Abba Hotels, commented: “We trusted PPDS with the migration of our Digital Television System, and they responded accordingly to our requirements.”