Alliance Reservations Network Debuts Hotel Group Booking Platform

Travel technology and hotel distribution company Alliance Reservations Network has launched a direct booking solution, dubbed GPS Link, that connects its Group Productivity Solution booking platform directly to hotel central reservation systems for immediate group reservations and automated confirmations, the company announced. 

Alliance also recently completed integration of GPS Link with Wyndham Hotels & Resorts, allowing instant room bookings for group travel at about 6,500 hotels across North America.

The new solution is part of Alliance’s Group Productivity Solution, which is designed to manage the event housing lifecycle, including hotel sourcing, contracting and reservations, room block management, invoicing and reporting for groups of 10 or more, according to the company. GPS Link is designed to eliminate the need of hotel staff to manually enter room and event space reservations into the property management system. In addition to instant booking, GPS Link automates room list management via real-time sharing of reservations and confirmation numbers between the hotel PMS and the GPS booking site, according to the company. 

Alliance offers white-label booking sites as the front end of the process.

Vacation exchange network RCI acquired Alliance Reservations Network in August 2019. RCI is part of Wyndham Destinations, which spun off Wyndham Hotels & Resorts in June 2018. Wyndham Destinations recently purchased the media site and magazine Travel & Leisure and on Feb. 21 will change its name to Travel & Leisure Co.